In 1985, the family inheritor of TOUS Rosa Oriol suddenly began tired about providing jewelry only for royal members, he though: "Why not I use the image of teddy bear that loved by ordinary peoples as the logo to design some jewelries? They are classic and not stiff, lively and full with modern feelings".

Once the idea determined, they won’t let the grass grow under the feet. So later a jewelry brand with a logo imaged as a lovely little bear took birth in Spain. For 23 years, the TOUS bear has become a favorite jewelry of alll Spanish people, whether in honor of elders birthday or to celebrate newborn baby’s birth, the first choice of gifts is just this little bear. [via tous.com]