Who can start up an online jewelry store? Anyone with enough money and programming and design know how. It could be someone operating out of his garage with diamonds and settings in a safe by his spare jumper cables. If that prospect scares you, you’re not alone. Luckily, anyone can also testify as to the honesty and quality of any online diamond dealer. 

Take the James Allen store for example. They’ve been around for 12 years, so you’d think that if they were selling diamond out of their garage that they mined up from their backyard, someone would write something. This is why a James Allen Review is so crucial.

The company that made online reviews and feedback popular was definitely eBay. When you’re running an online bazaar, it’s impossible not to have a reviewing system. James Allen, for example also has an eBay store where you can see a vast amount of James Allen Reviews.

There is virtually no way an online jewelry company can stop people from negatively reviewing it, because the internet is the ultimate decentralized tool. This is in fact why it’s called the internet. It’s a net of people connected together and if one connection is gone, there are still thousands more and you can’t sever them all. 

This way, online jewelry companies will be forced to stay honest. Not even the best hacker in the world has the time or money or economic incentive to block every bad review that comes up. Not even James Allen, who has been at the top of the business for years.