Apples of Gold Jewelry, branching off of a Los Angeles jewelry wholesaler with over 25 years of experience in the jewelry industry, launched its first online presence before the turn of the century, in the year 1999.

With the single premise that traditional jewelry retailers exuberantly overprice their products by marking up their jewelry anywhere between 100%-300%, Apples of Gold Jewelry launched with the resolute promise of providing the same, high-end jewelry as any successful jewelry retailer, but at a dramatically lower price.

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